Arcadia University

The Assistant Vice President for Global Communications and Public Relations is a visionary leader responsible for communicating the heart of the mission of Arcadia University, a distinctively global, integrative, and personal learning experience. The AVP reports directly to the Vice President for Marketing and Communications and will drive an innovative and dynamic global communications strategy of purpose-led storytelling, public affairs, and engagement dialogue across platforms to strengthen the brand.

The ideal candidate will be a motivated and energetic talent driven by strategic planning, storytelling, editing, and higher education leadership. They must be a hands-on administrator able to balance big disruptive ideas with proven traffic-driving strategies. As a change agent within the organization, this role will create a culture at Arcadia University that cultivates faculty, staff, students, administration, alumni, neighbors, and friends.

The primary responsibilities will be developing and implementing a unified storytelling strategy that demonstrates the University's unique brand vision and differentiates the institution to position Arcadia as a local anchor in the global communities we deliver educational experiences. This role focuses on working effectively across divisions to create a unified, resultsā€oriented communications system dedicated to serving the University's interests, achieving external enrollment goals, engaging our community and alumni, and strengthening revenue streams.

Applications submitted up to Oct. 29 will be considered.

Responsibilities

  • Develop and implement a unified storytelling strategy that demonstrates the University's unique brand vision and differentiates the institution to position Arcadia as a local anchor in the global communities we deliver educational experiences.
  • Create a proactive and unified media relations and news strategy to increase Arcadia's brand awareness and differentiation, strengthen our reputation, grow revenue streams, and maximize the University's benefit to the regions in which we serve.
  • Strengthen Arcadia's relationships in international, national, and local media outlets.
  • Work closely with University departments and leadership to plan and facilitate an integrated communications program.
  • Turn insights and information into clear and compelling stories that reframe challenges, and offer new opportunities, points of view, and strategic solutions.
  • Oversee communications development across the MarCom teams dedicated to stakeholders, channels, research, content strategy, and creative identity.
  • Serve as Editor of the biannual Arcadia Magazine, overseeing the editorial strategy, story development, design, media, digital, and print versions, and coordinate at the strategic and management levels with other University departments.
  • Lead and manage central communications, including brand messaging, reputation management, news media, and publications.
  • Manage messaging assets and work across a skilled content creation team to support the University's strategic messaging goals and to further its earned media strategies.
  • Foster a data-informed approach to prioritize data analysis for decision-making to identify key messages and audiences; conduct market and brand research; evaluate campaigns for impact, effectiveness, and planning.
  • Create a collegial work environment, motivating staff and cultivating productive, collaborative relationships with faculty, staff, students, alumni, friends, and other constituencies.
  • Advise the Vice President on national positioning opportunities and collaborate with other leaders and programs to plan and execute external outreach efforts and campaigns.
  • Play a leadership role in the University's crisis communication and lead development and implementation of crisis and emergency communication policies and strategies
  • Identify opportunities to enhance Arcadia's relationship with external media, relations, markets, and constituents.
  • Monitor and evaluate the efficiency and effectiveness of service delivery methods and procedures, and develop and implement a monitoring system to measure and assess the success of communications optimizing for effectiveness
  • Support the institution's strategic plan, manage its reputation, and monitor and advise Arcadia's leadership on public issues most likely to affect its future
  • Provide targeted assistance to three primary areas of Arcadia:
    • Unifying the community to become collaborative in telling the University story
    • Programs and initiatives related to inclusion, diversity, and equity
    • Student recruitment, enrollment, retention, and success.

Preferred Qualifications

  • Ten years of experience working in a leadership role in a higher education setting.
  • Bachelor's degree in journalism, communications, English, another appropriate field, or an equivalent combination of education and experience.
  • Masters degree preferred.
  • Knowledge of AP style and best practices for engagement and management of social media
  • More than ten years of experience with a combination of brand management, creative planning, strategic planning, and communications experience
  • Access to national, regional, local, and community resources and services
  • Experience with Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, and or a similar applications
  • Experience implementing and working within a digital asset management system, CRM Salesforce, Mailchimp
  • Proven track record in the creation and operational innovation.
  • Ability to think creatively, strategically, and critically to balance business objectives with user needs.
  • Achievement in building, mentoring, and leading a high-performing team of creatives.
  • Extensive experience in all aspects of print, digital and multimedia storytelling.
  • Exceptional communication and presentation skills.
  • Deep understanding of trends and modern technology to reach higher education markets.
  • Solution orientation and a positive attitude are essential.

Required Knowledge, Skills and Abilities:

  • Experience developing messaging and communications strategies that embrace an inclusive approach to diversity across multiple regions, cultures, and generations.
  • Ability to produce high-quality stories of scholarship, education, learning, and outcomes that capture an organization's essence and personality.
  • A results-oriented approach to understanding an institution's strategic priorities and capturing stories advance Arcadia's enrollment, development, and brand position.

Arcadia University requires all employees to be fully vaccinated with a COVID-19 vaccine by your employment start date. Arcadia will consider requests for exemptions from the vaccination policy due to medical condition or religious belief. You will be required to provide proof of vaccination at the time of hire and/or on your first day of employment. Our vaccination protocols are subject to applicable laws and will be updated from time to time to reflect evolving conditions and federal, state, local, and other applicable health and safety guidelines.

Arcadia University is a top-ranked private University in Greater Philadelphia that provides an educational experience that is values-based; rooted in justice, equity, diversity, and inclusion (JEDI); and places students at the center. The Institute of International Education has ranked Arcadia first nationally in study abroad for 10 of the last 11 years, and the Princeton Review has ranked Arcadia among the "Best in the Northeast" for seven consecutive years. The University's Physical Therapy and Physician Assistant programs are nationally ranked in their respective categories by U.S. News & World Report, which also ranks Arcadia among the top 25 percent in its category and cites Arcadia for being among the "most innovative" and "best value" colleges. Approximately 3,700 students study at Arcadia, with 2,300 undergraduate students choosing from more than 65 fields of study. Arcadia promises a distinctively global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world. Through its community of practice, Arcadia has made facilitating a safe and welcoming environment a priority by developing and implementing Anti-Black Racism Initiatives (ABRI) on campus. Visit www.arcadia.edu.

Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.

For additional information and to apply, please visit iSolvedHire and upload your cover letter, resume, and names and phone numbers of three professional references.

Application review will begin immediately. Posting will be removed from the website once we've established a sufficient talent pool for consideration.

At Arcadia University, our JEDI principles (Justice, Equity, Diversity, and Inclusion) are the foundation of our highly regarded, values-based learning community, which reflects the world in which we want to live. As such, Arcadia actively seeks and welcomes candidates of diverse backgrounds and abilities. Arcadia prohibits discrimination against individuals on the basis of ethnicity, national origin, ancestry, race, color, religion, creed, sex, gender, marital status, affectional or sexual orientation, age, gender identity, military or military veteran status, disability, family medical or genetic information, or any other legally protected characteristic. All offers of employment are conditional based on the successful completion of a background check. Employment may not begin until the University accepts the results of the background check.


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